ABOUT
I’m Kristine. I help companies going through big change.
Systems Thinker. Former journalist. Based in Toronto.
MY STORY
How I got here
Before I worked in tech, I was a journalist. The experience of finding and building stories that matter gives me a unique ability to quickly understand what is important and communicate it in a way that resonates with the team.
The training and discipline of my early years in the newsroom informed how I approached 20+ years of leading operations and people at high-growth startups. I focused on finding the real truth behind surface-level noise, relentlessly prioritizing what matters most, crafting stories that resonate with audiences, and hitting deadlines under extreme pressure.
I honed these skills working with dynamic, cross-functional teams building new products and business models from scratch. The only constant was change itself.
Now, I'm blending the skills I learned in the newsroom with the leadership, operations, and HR expertise I built working at startups to help leaders across industries rapidly edit, optimize or add to their day-to-day operations.
You can find me in Toronto, bringing my "it's a system" thinking to #MomLife. The jury is still out on whether the family approved. Fun fact: my first time in Toronto was the day I moved here from San Francisco in 2018. Ask me about this move when we talk - it will tell you everything you need to know about how I operate.
See my full work history on LinkedIn —>